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Podcast: The Business of Fitness Podcast
Episode: 90: Do sales and offers make you feel dirty? There's a better way to grow.
Description: In this episode, Dan Williams explores why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how shifting to an experience-focused approach can create trust, authenticity, and lasting client relationships. 5 things you'll learn: Why the 'sales and offers' model feels inauthentic and unsustainable for fitness professionals. How the most trusted brands win by creating experiences, not chasing sales. What an 'experience-focused approach' looks like in a fitness business, from first enquiry to ongoing service. How to design remarkable client touch points that make people feel valued, not sold to. Why genuine connection, care...