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Podcast: The Business of Fitness Podcast
Episode: Hyrox: Answer these 6 questions before adding it to your gym.
Description: In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it's the right strategic fit. 6 things you'll learn in this episode How to assess whether Hyrox actually solves a meaningful problem for your specific target market. Why understanding your gym's USP is critical before adding new programs like Hyrox. How offering too many services can dilute your positioning and weaken your brand. The importance of being either 10 times better or meaningfully different when competing in crowded fitness trends. How to spot hidden opportunities...