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Podcast: The Business of Fitness Podcast
Episode: Your missing marketing strategy. The power of storytelling.
Description: Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he's giving at the Exercise and Sports Science Australia National Conference in Hobart. He'll teach you how to craft and share stories to benefit your business, your career and the impact you have on the world. 5 things you'll learn: Why stories outperform facts in driving behaviour change and building trust with potential clients. The evolutionary reason storytelling is hardwired into human communication—and why it still works. A five-act storytelling formula used by...