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Podcast: The Business of Fitness Podcast
Episode: 9 unique ways to make your business stand out (to get more clients)
Description: Dan Williams explores nine powerful ways fitness business owners can stand out by being truly different, because in today's crowded market, being better isn't enough. For each area of differentiation we'll look at a well known business case study, and Dan will brainstorm some unique fitness business ideas. 5 things you'll learn in this episode: Why competing by being 'better' traps you in a red ocean, and how to escape it. How to define your unique selling proposition (USP) with one sentence. The nine key areas where your fitness business can stand out from the crowd. Creative, real-world examples...