Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One About Value Based Marketing (with Megan Brame)
Description: When it comes to marketing, most business think about how to best showcase their product or service without worrying about the customer or what they want. However, by understanding and educating your customers on what they are looking for, you're likely to make a better connection with your ideal customers more easily. This is the general premise behind value based marketing, which focuses on the needs of the customer instead of focusing solely on a company's products or services.
On this episode, we speak with a master of value-based marketing, Megan Brame. Megan is a 5x award-winning A...