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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 146: The Dangers of Digital Dependency
Description: 📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share cautionary tales about marketing platforms and payment processors abruptly terminating accounts. The conversation touches on Google's recent antitrust case and its potential implications. Nick and Michael offer pra...