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Podcast: BE THAT LAWYER
Episode: Gregg Goldfarb: Staying Profitable in a Changing Legal Landscape
Description: In this episode, Steve Fretzin and Gregg Goldfarb discuss:Evolving legal marketing strategiesNon-lawyer ownership in law firmsRevenue growth through referrals and partnershipsNetworking and education for lawyers Key Takeaways:Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms, earning a fee for the referral​.Non-lawyer owned firms are now possible in states like Arizona, allowing lawyers to partner with marketers or business professionals to focus on legal work while leveraging external business expertise for growth.Legal professionals should invest in the...