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Podcast: Games Growth with Upptic
Episode: Growth Marketing & The Game Lifecycle (ft. Sanlo)
Description: Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!
CHAPTERS
00:00 – Opening segment
00:48 – Story Mode introduction
01:58 – About Warren and Upptic
12:26 – Game launch strategies
21:56 – Marketing strategies at scale
28:01 – Cross-platform gaming trend
32:27 – Lessons from different platforms
36:58 – The role of AI and future trends
38:48 – Talent in growth marketing
41:58 – Closing thoughts
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