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Podcast: A Sober Girls Guide Podcast
Episode: Lisa King : Free AF
Description: How do you change the way an entire country drinks? You start an undeniably incredible alcohol-free beverage company. Lisa from Free AF changed the way New Zealand consumed alcohol. She walks us through how she did that one non-alcoholic beverage at a time. She gives us a behind-the-scenes look at how to start a non-alcoholic brand why we need more of them in the industry and how to build and scale from a few retail stores in New Zealand to becoming an international success and having their product on the shelves in the biggest stores across America. We also...