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Podcast: Scaling Up Services
Episode: In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Jeff Pedowitz, CEO and Founder of The Pedowitz Group, about the challenges and strategies for scaling service businesses. Jeff shares his journey from working in his family’s restaurant franchise business to becoming a leader in sales and marketing technology. He discusses the evolution of B2B marketing, highlighting the shift from being seen as a creative function to a key driver of revenue. Jeff emphasizes the importance of aligning sales and marketing processes with customer needs, moving beyond traditional sales funnels, and leveraging AI to enhance growth. He also touches on the complexities of scaling service-based businesses, the critical role of investing in talent and systems, and the challenges founders face when transitioning from hands-on roles to strategic leadership. Throughout the conversation, Jeff offers practical insights on how companies can navigate these hurdles and scale sustainably.
Description: Jeff Pedowitz, President & CEO of The Pedowitz GroupJeff Pedowitz is a recognized leader in the marketing and revenue operations space, serving as the President and CEO of The Pedowitz Group. With over 30 years of experience, Jeff has been at the forefront of helping organizations drive revenue growth and operational excellence through innovative strategies and transformative leadership. Under Jeff’s guidance, The Pedowitz Group has become a global authority in Revenue Marketing, partnering with hundreds of B2B organizations to optimize their marketing efforts, enhance customer engagement, and accelerate business outcomes....