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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Engaging prospects with simple, honest conversations w/ Grant Ray
Description: Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.Stuff we discuss:Why it’s crucial to put the needs and interests of your audience firstThe power of simple, honest conversations to engage decision makersWhy it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond toThe importance of engaged listening Learn more about Group 14 TechnologiesConnect with Grant on LinkedInThe B2B Content S...