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Podcast: More Perfect Marketing
Episode: The One About Bacon and Toilet Paper (with Brian Basilico)
Description: The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens.
And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” and his latest book, "Toilet Paper Math!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online...