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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Speaking your customers' language w/ Kathleen Kaag
Description: Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.Stuff we discuss:Techniques for earning customers’ trustThe challenges of disrupting an “old-school” industryConnecting with two related but different audiencesLearn more about LoadsmartConnect with kathleen on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/priv...