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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: The Powerful Influence Superstition Plays in Customer Decision-Making
Description: Colin doesn't sit in aisle 13 when he flies on an airline. It's silly but true. He also fancies his red knickers on days when he is speaking in front of large crowds. While this errs on the side of too much information, it also foretells the topic of this week's episode: superstitions and how they influence our decisions as customers and otherwise.  Many of us hold on to irrational beliefs that are common sense, even when they defy logic. Airlines, for instance, often skip row 13 because of widespread discomfort with the number, including Colin's, despite no...