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Podcast: WTF Gym Talk
Episode: Steve Pinkerton x EvoFit - Keeping Your CrossFit Brand While Adding A New One
Description: Steve Pinkerton is the owner of CrossFit Vitality and EvoFit in Charlotte, NC. If you haven't heard my first podcast with Steve, check it out here.
And he's also one of my signature speakers at the SELF MADE SUMMIT.
Many CrossFit affiliate owners are not looking to get rid of their CrossFit brand. They are looking to add in another low barrier offering that is going to enable them to reach a broader market - well nobody has done this better than Steve.
His evolution of the brand EvoFit is chalk full of amaz...