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Podcast: Brand Master Podcast
Episode: 123 | What Is Brand Dilution? (+ Example of Brand Extension)
Description: By the end of this episode, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll answer the question “What is brand dilution?”, so you can understand the possible implications of brand extension when expanding into other categories.
Next, you’ll see an example of brand dilution when Microsoft aimed for brand expansion with their release of the Microsoft Smartphone.
Then, you’ll learn about the impact brand...