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Podcast: More Perfect Marketing
Episode: The One About Demonstrating Your Expertise With A Book (with Nathan Segal)
Description: Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away.
Learn more about Nathan Segal here<...