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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)
Description: Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me. David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, an...