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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 725: Customer Strategy in the Age of AI (with Mark Abraham, BCG's Personalization Lead)
Description: Welcome to an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.  In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.  ...