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Podcast: BE THAT LAWYER
Episode: Barry Zlotowicz: Marketing for Law Firms
Description: In this episode, Steve Fretzin and Barry Zlotowicz discuss:The evolution of marketing for law firms.Challenges and mindsets of attorneys for success and sustainability.Top 3 mistakes lawyers are missing as it relates to marketing.Identifying your target market and where to target that avatar. Key Takeaways:It is essential for every firm to have a website that accurately reflects the professionalism of their firm and to utilize some form of digital marketing.There is something for everybody in marketing.Attorneys’ like to be educated and know what is going on in their practice and...