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Podcast: Up Arrow Podcast
Episode: PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie
Description: Andrew Gerrie is the Founder of Mend, an independent public relations and communications agency for outdoor and active lifestyle brands. With nearly a decade of experience in PR and communications, he has built media strategies for brands, including Tecovas, Sims, Filson, and Costa Del Mar, helping them craft and amplify their unique brand stories. Before founding Mend, Andrew held several roles at Backbone Media, including Senior PR Account Manager and PR Account Coordinator. In this episode…  Modern PR methods have become inauthentic, making it challenging to maintain genuine brand narratives. As the influencer culture evolves and...