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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)
Description: Welcome to an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.  In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.  Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEA...