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Podcast: More Perfect Marketing
Episode: The One About Permission-Based Selling (with Lois Koffi)
Description: When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust.
But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi.
Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years.<...