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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: NFTs for Marketing. Boom or Bust?
Description: In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser. TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech. Printed books soar, but is the new opportunity really in print magazines? And finally, the advertising market is booming, but not by the normal players. In rants and raves, Joe raves about the GQ feature...