Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: Transforming Lead Generation into Sales with Personal Connection (with Mike Schmidt and AJ Rivera)
Description: The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species?
On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them.
We’ve seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no smartphones and Google still a fledgling entity in 2003, traditional methods held sway. Today, th...