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Podcast: Barbell Shrugged
Episode: Innovative Strength Equipment to Make Strength Training Accessible, Fun, and Engaging w/ Eleiko CMO Jochem Oldenbroek Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged
Description: In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss: Relationships with the Olympics and Powerlifting Federations How to innovate equipment to make strength training more accessible Rigorous testing process at Eleiko How to innovate new equipment for strength training The responsibility of designing equipment to test the highest levels of strength Why Eleiko is the leader in barbell design and strength equipment innovation. And more… Anders Varner on Instagram Doug Larson on Instagram Trav...