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Podcast: Barbell Shrugged
Episode: Know Your Consumer by Being Your Consumer with Matt Mullenax, Founder & CEO of Huron - Business of Fitness
Description: Matt Mullenax started Huron under the premise that the world didn't need another $40 body wash, and guys everywhere need access to great products at an approachable price. A native Ohioan, Matt hopes to fill an audience void: the fact that consumers in non-coastal markets aren't often shown the same variety of high-quality products as their coastal peers. Huron was built to offer A+ personal care for guys everywhere. Matt has worked on both the finance and brand side of the consumer industry -- Winona Capital Management, and Nike and Bonobos (6th employee), respectively. He earned an MBA from Stanford...