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Podcast: Barbell Shrugged
Episode: Jöhg Ananda: Breaking the Monopoly of Opioids — The Bledsoe Show
Description: Jöhg Ananda has been described as a "Cultural Revolutionary" by Dr. Chris Ryan. Jöhg is a serial entrepreneur (Healthy Surprise, The Dirt Paleo Personal Care, Jambo Superfoods) and founder of Union Yoga. Jöhg has invented over 50 consumer products, including the subscription snack box category, several guided yoga kriyas and designed a factory. In this episode, we talk with Jöhg about the monopoly of opioids, the structural realignment of who the experts are, the power of conditioning, how propaganda has made plant based medicine taboo, the power of planning tomorrow at the end...