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Podcast: Barbell Shrugged
Episode: Business Strategy and Development with Dennis and Kelsey of HIITBurn — Real Chalk
Description: It's hard to remember a time before Instagram, but Dennis (@denheen) and Kelsey (@thedailykelsey) built their online training business the old-fashioned way (through Facebook and email). They took a chance, came up with a catchy name, HIIT Burn (@hiitburn), and the rest is laid out in detail for you in this episode. In their case, big risks and some smart marketing led to big rewards—it's a classic tale of entrepreneurship gone right, and you know that's Real CHALK's brand of protein powder. Picking a great name, staying true to your brand, ad campaigns, the ne...