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Podcast: Barbell Shrugged
Episode: Creating Great Apparel for Functional Fitness Athletes w/ Joe Kudla  — Barbell Shrugged
Description: Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit. In this episode, Joe shares the history of Vuori, what it's like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what's Expansion and growth into brick and mortar facilities, and more. P.S. There's a Special S...