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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: When Is The Right Time To Implement A Customer Loyalty Scheme?
Description: Deborah has a pickle. She is considering implementing a Loyalty Scheme but isn't sure when and how to do so. She thought we could help. We can help. The first question, then, is easy. Now. These things work. They don't create real loyalty, but they get people to keep buying from you, giving you more chances to earn loyalty. It's the second question, how, that's a little trickier. Many companies create these programs to foster loyalty, but often, they work more as reward systems, encouraging repeat transactions rather than building emotional attachment.