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Podcast: Confessions with Jess and Cindy
Episode: Attraction-based marketing with Racheli Edelkopf (Re-published)
Description: In this episode of the Confessions Podcast, we sat down with Racheli Edelkopf, the mastermind behind Pedal Marketing - a consulting biz that helps nonprofits up their marketing game. Racheli talked about her journey as a program director and how that led her to start her own business. Racheli has valuable insights into the realm of marketing and specifically attraction-based marketing, which is the approach she has taken to build her business.Highlights:Racheli's transition from the nonprofit sector into marketing consultancyAttraction-based marketing strategiesThe balance of working on your business vs. in your businessHow t...