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Podcast: BE THAT LAWYER
Episode: Kait LeDonne: Aligning Your Brand Authentically
Description: In this episode, Steve Fretzin and Kait LeDonne discuss:Branding, marketing, and sales - how are they different and how do they work together for you and your company. The top mistakes companies and individuals make before going to market. Narrowing your niche to become the expert in that specific area. Keeping authentic with your branding.  Key Takeaways:People want to feel seen, heard, and understood. If you can tackle that in branding, you will have a step up for other aspects of your client relationship. NIche down your audience down to the details - if y...