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Podcast: BE THAT LAWYER
Episode: Julia Hensel: Unlocking Law Firm Success Through Smart Website Optimization
Description: In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google’s shifting algorithms for visibilityMobile optimization as a key factor for conversionsLeveraging local search strategies for competitive legal markets Key Takeaways:Law firms with strong reputations and histories are ideal candidates for SEO, but smaller-budget firms in large geographies should explore alternative marketing strategies.Google's recent algorithm updates focus on "helpful content" written for people rather than content optimized purely for search, impacting firms using mass-generated or AI-driven content strategies.Many legal websites fai...