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Podcast: More Perfect Marketing
Episode: The One About Expanding Your Market Reach Through Language (with Wendy Pease)
Description: With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets.
Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing...