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Podcast: BE THAT LAWYER
Episode: Mark Silverman: Being Authentic for Better Engagement
Description: In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. Arrows in your quiver of business development. Tips and tricks for driving engagement.  Key Takeaways:Turn on news alerts for what is going on, when it is happening, in your clients business or industry. Use your calendar to keep yourself accountable to follow up and follow through.It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying...