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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Enabling prospects to champion your offering w/ Marianne Calilhanna
Description: Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL.  Stuff we discuss:Enabling prospects to make a compelling business case to their superiors for working with DCLThe value of making webinars purely educational, without trying sell participantsIn the absence of in-person meetings, using LinkedIn groups to establish relationships with decision makersUsing simple, direct language instead of marketing jargon and hyperbolePutting the customer/prospect first and allowing their needs and interests to drive contentLearn more about DCL Connect with Marianne on LinkedIn <...