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Podcast: BE THAT LAWYER
Episode: Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
Description: In this episode, Steve Fretzin and Erika Steinberg discuss:The value of having a focused marketing plan for lawyers and firmsStrategies for retaining and growing client relationshipsBuilding a personal brand using LinkedInBenefits of fractional marketing for law firms Key Takeaways:A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects.Lawyers often neglect past and existing clients as a source of business due to discomfort, yet these relationships often present the easiest opportunities for growth.Marketing activities should align w...