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Podcast: Up Arrow Podcast
Episode: Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford
Description: Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men's apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one billion video views, garnered four million social media followers, and became the most-viewed men's apparel brand on social media. In this episode…  Performance marketing is a useful strategy for generating and measuring initial clicks, leads, and conversions, but it doesn't foster audience engagement or retain cons...