Want to create an interactive transcript for this episode?
Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Psychological Pricing: 7 Practical Tips You Can Use Today to Boost Sales
Description: Pricing. It's one of the most critical decisions your business will ever make, yet most people approach it like a finger-in-the-air guessing game. But what if you could tap into psychological principles to not just set prices, but make your customers feel they're getting a great deal? That's what this episode of The Intuitive Customer is all about. Join Colin Shaw and Professor Ryan Hamilton as they break down the fascinating—and sometimes hilarious—world of psychological pricing. From late-night infomercials and $400 bath towels to popcorn buckets and outrageous anchoring techniques, we explore why pricing is more than...