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Podcast: Modern Wisdom
Episode: #180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Description: Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer.Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.Expect to learn why our brains don't experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience's definition of surprise is, how pleasure & pain affect our drive to buy and much more...Sponsor:Shop Eleiko’s full range at https://www.shop.el...