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Podcast: Games Growth with Upptic
Episode: IDFA Deprecation: The Real Deal with Real Data (GameMakers w/ Joseph Kim, Brian Bowman, Matej Lančarič)
Description: This week we are syndicating a panel conversation hosted by Joseph Kim of GameMakers and LILA Games featuring Warren Woodward, Brian Bowman and Matej Lančarič.
The panel discusses a series of issues focusing on the impact iOS 14.5+ has had on running a large multi-title user acquisition portfolio. We discuss the macro KPI trends seen across the major ad networks, how to adjust your buying models to still be predictive and informative with less accurate data, and how large portfolios are actually optimizing their campaigns and creative strategies to buy profitably in the new measurement paradigm.
Pl...