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Podcast: Lykken on Lending
Episode: Marketing Technology with Robin Clayton of PRMG
Description: We are in a real treat today as we host Robin Clayton of PRMG, a leading figure in marketing technology, known for managing 80 tech platforms and earning accolades such as HousingWire's 2024 Marketing Leader. In this episode, Robin shares her journey from a temp job to mortgage industry leader, emphasizing the importance of raw data integrity, empathy in user experience, and the power of authentic, tailored marketing. Discover practical strategies for leveraging automation, understanding audience personas, and staying ahead in social media trends, all through Robin's expert insights and real-world experiences. Tune in for a concise, impactful discussion on mastering...