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Podcast: Up Arrow Podcast
Episode: The $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will Nitze
Description: Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially when navigating product pivots, supply chain disruptions, and transitioning from e-commerce to retail. Many entrepreneurs struggle to maintain their brand vision while evolving to meet market demands. How can founders scale their business while maintaining profitability and operational excellence? CPG bra...