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Podcast: Pinot & Pixel - der Podcast für die neue Trinkkultur
Episode: #240 Weekly Update - The Taylor Swift Way - How to get young people excited about wine
Description: Gen Z & Millennials have different expectations – and the wine industry is struggling to keep up. But there are some fascinating strategies out there!🎯 In this episode:✅ Aldi’s “Winefluencer” Club – genius marketing or just a gimmick?✅ Napa Valley’s wild approach – puppy pairings, pizza, and potato chips?! 🐶🍕✅ What Taylor Swift can teach the wine industry 🎤💡✅ Pricing dilemmas in the non-alcoholic sector – is $40 the magic number?✅ Heineken’s bold move – cutting alcohol content, but why?💬 What do you think: How can wine brands attract younger consumers? Drop your thoughts in the comments!Alexa...