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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Niche Phobia: Why Your Hardwired Against Niching (And What to Do Instead)
Description: Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out...