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Podcast: Dealer News Today Podcasts
Episode: Success Secrets from an A-list Dealer | Aaron Zeigler, President, Zeigler Auto Group
Description: Today’s guest, Aaron Zeigler, has acquired nine dealerships in the past 16 months for his company Zeigler Auto Group.  Sure, 2020 was a record year for many dealers, but these numbers are incredible in any market. So how did Zeigler's team create this kind of success? They learned from past crises like 9/11 and the 2008 recession. While everyone else was cutting back, they were buying up new inventory and investing in their employees. In Aaron’s own words:  “We were back 100% before most organizations were, and the philosophy was — if we’re going to compete with a full team aga...