Want to create an interactive transcript for this episode?
Podcast: BE THAT LAWYER
Episode: Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour
Description: In this episode, Steve Fretzin and Dennis Meador discuss:How lawyers can market themselves effectively in an increasingly competitive industryThe role of personal branding in helping attorneys differentiate themselves from competitorsWhy podcasting is a valuable tool for business development and client acquisitionAdapting to changing trends in SEO, social media, and content marketing Key Takeaways:Most potential clients check out a lawyerâs website before making contact, so their online presence should authentically reflect who they are and how they can help.Lawyers should avoid ârandom acts of marketingâ and instead build a cohesive strategy centere...