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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business
Description: I see a new Bermuda Triangle emerging -- one that business owners are getting sucked into -- where they put out their work, no one notices, and they're not making the sales they want to make. And so their business just gets sucked into the Bermuda Triangle of Marketing, never to be heard of. I'm over seeing so many thought-leader businesses, people who are talented, who have big ideas, who get their clients these transformational results just being sucked into this Bermuda Triangle. Why does this happen to the best of business owners? And how...