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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 173: The Real Cost of Patient Acquisition for Urgent Cares (And How to Get Patients for Under $20)
Description: 📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitNick and Michael kick off this episode of Walk-Ins Welcome with a bold claim: you've been lied to about your patient acquisition costs. They break down the real numbers they're seeing across urgent care clinics nationwide (spoiler: it's under $20), and unpack the three biggest culprits behind inflated costs—PMAX campaigns, vanity metrics, and targeting too wide of a radius. From Google Ads pitfalls to the difference between conversions and actual acquisitions, they cover the data, the strategy, and why many clinics are unknowingly feedi...